Focus is the Key

The older I become, the more I am struck by how the contemporary office is resistant to change. The COVID-19 pandemic proved we could work from home and deliver value to customers, but business leaders are pushing employees to return to the office. We are also seeing business leaders demand employees become 'hardcore,' whatever that means simultaneously. We are seeing business leaders juggling more opportunities and distractions than concentrating on the core of the business. The trend of the superstar CEO and founder is becoming tedious, and it is time that coaches and agile professionals emphasize the importance of focus if we are going to make the business world better.  

Ed Zitron in Business Insider this week points out the hypocrisy many business leaders illustrate when they complain about the work ethics of their employees. Zitron points out that many CEOs do not create value for their firms and are "A chaotic blend of unproductive micromanagement and highly paid absenteeism." The problem is that there are too many temptations for an executive to moonlight outside their core responsibilities. Today, a CEO has meetings to attend, boards of directors to sit on, and a television appearance on cable to show the shareholders they are making a difference. Lost in this busy work is the operation of the business and leading the people who work there. 

The lack of focus on the part of executives directly impacts the firm's bottom line. The fact that distracted leaders struggle to deliver value means that as a coach, you must point out the destructive behavior to the organization and then guide people to fix it. Leadership and getting people to work together toward a common goal is hard work. It requires dedication and commitment. The result can get tedious. Frankly, it is more fun to appear on television and make public speaking engagements talking about how good you are at business. 

The sad reality is television opportunities and public speaking engagements are transitory. A business leader who is absent doing other things puts the business's long-term survival at risk. As a coach, you need to concentrate on what is essential, and that focus should be on the company and its executive leadership. Anything else is a wasteful distraction. 

The economy is becoming more challenging, so now is the time for a change of perspective. Instead of building personal brands, concentrate on customers' needs and building the business's brand. Take a good look at your organization's operations and see what you can do to improve. It is not glamorous, but what's best for the business's continued success. 

Until next time.