Tuesday, July 9, 2013

Your Web Site Stinks We Can Help

Your website stinks.  Here is why.
The biggest challenge of software development is that users have an opinion about the subject but don’t know how to transform that opinion into something a software developer understands.  This eventually leads to gallons of coffee consumed numerous hours worked and in the end the user hates the software created because it was not what they wanted.  This week on the blog, I want to discuss what all this means for your business.

In order to do business today, any company of any size needs a web presence. In my experience, a graphic designer with some print experience is given the job and they go about creating a company brochure for the web.  Soon marketing gets involved and the sales force joins the fun.  Finally, someone in tech support chimes is saying the company does not have any infrastructure to support a web site.  In the end, the web site is an unpleasant compromise which features the branding from marketing and does not drive business to the company.

Now evolve these trends over five or ten years and you have a recipe for mediocrity and poor brand presence.  The web site is difficult to update.  The original graphic artist has left and the help desk person is behaving like a troll under a bridge because they are afraid any change will break the website.   It is a mess.
This is becoming a bigger problem because web sites are being viewed more often by mobile devices like phones and tablets.  This means you rickety web site has out of date content and looks horrible on a mobile device.

At E3 systems we understand these challenges.  Contact us today and we will be happy to help you with responsive web design and finding a content management system that will meet your needs.

Everyone has an opinion about software and web sites.  Yours should be positive about your company web presence.

Until next time.