Tuesday, July 16, 2013

Is your business ready for the next SharkNado.

Are you ready for the Next SharkNado Attack
It you missed it last week of the biggest events on Twitter in a long time was the premier of the B-grade monster movie SharkNado on the SyFi channel.  As the title implies, it was a monster movie featuring man eating sharks which sucked up by a tornado and then dropped on the unsuspecting population of Los Angles.  News anchors from cable television, celebrities of all stripes, and political figures chimed it to remark how awful the film was.  It generated so much buzz that the network decided to rebroadcast the film early because the overwhelming demand.  There is a lesson here for any business person.  The web and social media can be a powerful thing creating demand for your business.  In this blog post, want to encourage you to be ready when the next SharkNado hits.

The universe of social media is composed of many services; Facebook, Twitter, and Reddit being the largest and most influential services on the web.  Facebook acts as a global community for everyone from your parents to people who are interested in dressing up as cats to go for contact.  According to Yahoo news, about 1.1 Billion people call Facebook the place they go to share information with friends and family.  Twitter is known as a micro-blogging service and users can only type 140 characters at a time.  What makes Twitter so popular is the speed of how information is shared and it is also relatively unfiltered so it is the tool of Occupy Wall Street and rebels in Turkey.  Rumors and misinformation swirl about but within this river of information are plenty of nuggets of information gold.  Watching Samuel L. Jackson root for team USA during the Olympics was extremely funny and I highly recommend Jack Tapper’s feed from CNN.  Finally, Reedit acts as a clearing house of blogs and photographs on the web. They also have an “Ask Me Anything” or A.M.A feature which has become the place for politicians and other thought leaders to try out new ideas.  For the sake of disclosure, I use Facebook, Twitter, Google+, and LinkedIn as my social networks to promote this business.

So what does this mean to you a small or medium sized business? It means you also need a presence on social media web sites; at the very least Twitter and Facebook.  You can promote specials and talk about your business in an unfiltered manner.  If people like your content they will share your tweets and Facebook messages extending your reach.  It is also cheaper than advertising on radio, television, or newspaper.  This makes it a low cost means to promote your business.

We at E3 systems understand this strange world and would like to help you.  We leverage Facebook and Twitter and can show you how to do the same.  Please contact us and we will show you how.  So the next time a SharkNado hits you will be able to use it to boost your business.

Until next time.