Monday, April 22, 2013

The Other Revolution.

You might have missed the other revolution going on this
week.
It has been a rough week.  Chechen criminals bombing the Boston Marathon and the fertilizer factory explosion in Texas have sucked all the oxygen out of the national media.  What you might have missed is the more quiet and insidious revolution taking place under your nose.

This blog has been very vocal about the revolution.  The evidence also continues to mount and if you don’t get involved you and your business will be swept aside; this is the cloud computing revolution and the continued acceptance of the smart phones by the consumer market.

Your customers are using smart phones with increasing frequency and they are using them in way which is disrupting small and big business with equal ferocity.  One of these trends is called “showrooming” where customers go to appliance, book or electronics stores and window show.  Then they scan the bar codes and price check those product in an effort to get a better deal.  This is great for consumers but it is strangling the margins of many businesses.  Showrooming is not only a threat to retail business but in diverse fields like automotive insurance and philanthropy.

Furthermore social media is being used to sell products and formulate opinion about those brands.  So now unless you devote yourself full time to staying on top of social media the good name of your business could be tarnished.  They were even joking about this trend on this Sunday’s Doonesbury strip.

Finally your business needs a web presence which not only looks good on a standard web browser but it needs to look good on a tablet computer or smart phone.  For a small business, it gets to be overwhelming.  This is why I helped found E3 systems we help take care of the many considerations you need to make when constructing a web site which needs to look good on major web platforms including smart phones and tablets.

We also understand the growing technologies of mobile bar coding and cloud computing so that you can benefit from the same technologies used by the Fortune 500.

We would love to tell you more so feel free to contact us.

Until next time.