Monday, March 9, 2015

It is a mobile world and you are living in it.

Any time you can combine technology trends with science fiction and a dash of British intellectualism and throw it in a blender; I am going to be curious about end product.  Fortunately, The Economist did not disappoint when they published an article about a “The truly personal computer.”  It is a great article and you should take the time to give it a read.  This week I want to discuss some of the implications of that article and what it means to your business.

Since I founded my business, I have been adamant about creating applications which work well on laptops, tablet computers, and smart phones.  Being a technology insider, I realized that this is where the money was going to be and that with the growth of smart phones we would see new demands in computing.  The latest information from the February 28th edition of the Economist bears this out.

In 2014, according to Strategy Analytics over 1.2 billion smart phones have be shipped worldwide compared with 300 million personal computers and just under 600 standard mobile phones.  If you are a business this means that if people are going to interact with your business they are going to do it via a smart device.  This is a game changer.  You are going to have to change how you do customer service.  You are going to have to have a web site that is adaptive to smaller screens.  You are also going to have to be more responsive because users of mobile devices can price compare and trade information on the go.

Social media services like Yelp mean that restaurants need to pay better attention to customer service and food quality.  I am also seeing municipalities dealing with the disruption caused by Uber which threatens to make standard taxi and limo services obsolete.  None of this would have been possible without smart phones.  So the question isn’t why haven’t you learned to adapt to this strange new world of mobile computing; the question is how are your competitors exploiting it?  If you are unable to adjust your business is in for a rude awakening.

My business makes applications for trucking and logistics companies to manage inventory, fleet maintenance, and now transform manifests into invoices via QuickBooks cloud services.  It is an exciting time and we would love to tell you more about how we can help you succeed in this new age of mobile computing.  You will be helping yourself and your business.  Stop by our website; E3 Logistics Systems or send us an e-mail we will be glad to help.

Until next time.